One of the most challenging issues, a launching of a new product or service deal with, is fierce competition, because hundreds or thousands of websites offer the same products, that is why, an unprocessed site is very difficult to be found among results displayed by search engine.
Web optimization for search engines has the purpose to raise the position of a website, when searched with a key word or a combination of words.

    Search engine optimization activities are divided in few stages:

• Website audit;
• Studying keywords and competition of chosen words;
• Analyzing direct competitors and finding ways for outrunning them;
• On-site optimization;
• Off-site optimization;
• Periodic content modification and adding new articles;
• Social bookmark and social networks;
• Evaluation, monitoring and maintenance.

    IT Marketing Support offers guidance for creating, implementing and control of online marketing strategies, for targeted audience:

• banner exchange
• creating and publishing advertising banners in high traffic virtual places;
• Link exchange and acquisition;
• PayPerClick campaigns – Google AdWords promotions.